News Articles

Bringing personalised radio to your smartphone

We interview Shankar Meembat about the UTuneMe radio app

Mark Bridge writes:

Targeted advertising on mobile devices is something we’re all getting increasingly familiar with. Visit a web site and there’s a good chance you’ll see an advertisement that’s aimed directly at you, perhaps using information about the sites you’ve previously visited, the type of smartphone you’re using or even your location.

Yet listen to the radio or stream music on your smartphone and that same level of personalisation hasn’t been aavailable. That’s all changing now, with help from a new service called UTuneMe.

Author: The Fonecast
0 Comments
Article rating: No rating

UTuneMe introduces personalised audio advertising on smartphones

Podcast - 25th January 2013

In this special feature we're talking to Shankar Meembat, co-founder and CEO of Exaget, about the company's new UTuneMe service.

It lets broadcasters add targeted audio advertisements to radio programmes that are streamed onto smartphones.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«October 2024»
MonTueWedThuFriSatSun
30123456
78910111213
14151617181920
21222324252627
28293031123
45678910

Archive

Terms Of Use | Privacy Statement