News Articles

Sunday, September 8, 2013

Tradedoubler integrates Apple Passbook mobile wallet into its marketing solutions

Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application. It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Passbook allows consumers to store digital tickets, boarding passes, loyalty cards and coupons in a single app on their iPhone or iPad. The Tradedoubler solution will enable advertisers to follow up customers who’ve asked for a voucher, coupon or ticket after the customer has left the original web site. It’s even possible to remind customers that vouchers are about to expire when they’re walking past the relevant shop.

Neil Ranatunga, UK Head of Mobile at Tradedoubler, said “This is an exciting and unique proposition for our clients and a first in the performance marketing world. We now have the ability to help improve conversion, even after the customer has left an affiliate website. By driving more sales for our clients and more commission for our affiliates from the same level of traffic, we believe that Tradedoubler’s Passbook solution opens the door to a brand new way of improving brands’ voucher code performance.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement