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Wednesday, June 16, 2010

Vodafone Sure Signal complaints upheld by ASA

A number of complaints about an advertisement for Vodafone's Sure Signal femtocell service have been upheld by the Advertising Standards Authority.

The ASA ruled that the ad – which claimed Only Vodafone can guarantee mobile signal in your home – should have mentioned the need for a 3G phone and fixed-line broadband service. It also pointed out that relying on broadband could not 'guarantee' coverage and said the ad should have explained that 'Sure Signal' was a specific product.

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Author: The Fonecast
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Categories: Networks and operators, NewsNumber of views: 5455

Tags: advertising vodafone femtocell

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