Interview with Chief Marketing Officer James Atkins
Mark Bridge writes:
Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.
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Mark Bridge writes:
Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.
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How mobile technology is changing the banking sector
The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.
Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.
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Ashley Gilmour writes:
A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.
That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.
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Rachel McCormack writes:
Mobile point of sale transactions (mPOS) are growing in popularity as mobile use takes over from desktop computers. The description of ‘mobile’ point of sale transactions denotes the ability of a payment to be taken via smartphone or tablet rather than a traditional card reader. There are many different ways to do this; mobile chip & PIN, mobile swipe & sign and NFC payments. All of these methods vary in popularity and security conceptions and many are difficult to understand. In this article we will explore each and give you the chance to understand the technology and issues surrounding the various methods.
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