Opinion Articles

Last week at The Fonecast: 1st July 2013

Good news from Sony Mobile, bad news from BlackBerry

Mark Bridge writes:

I don’t know about you but I’m delighted to see Sony Mobile getting plenty of coverage for its new smart watch and giant smartphone. The company’s impressive presence at Mobile World Congress 2013 showed plenty of promise... and I’d say it’s now delivering.

Author: The Fonecast
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Hanging on the Telephone

Are we waiting for mobile marketing to make a move?

Mark Bridge writes:

At the beginning of the 21st century I moved from Vodafone to work for its Vizzavi multimedia portal, wooed by talk of context-specific advertising that would one day use a customer’s location and search history to ensure any ads were precisely targeted. And I’m not the only person who’s been seduced. Consumers, ad agencies, client companies and mobile networks have all been promised much by mobile marketing.

Yet more than a decade later that kind of sophistication seems to be lacking from most mobile marketing messages.

Author: The Fonecast
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Last week at The Fonecast: 18th March 2013

S4 for Samsung, 1m for BlackBerry

Mark Bridge writes:

Samsung launched a new flagship Android smartphone last week, eschewing Roman numerals and calling it the Galaxy S4. Well, it was never really going to be the SIV, was it?

Author: The Fonecast
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Bringing personalised radio to your smartphone

We interview Shankar Meembat about the UTuneMe radio app

Mark Bridge writes:

Targeted advertising on mobile devices is something we’re all getting increasingly familiar with. Visit a web site and there’s a good chance you’ll see an advertisement that’s aimed directly at you, perhaps using information about the sites you’ve previously visited, the type of smartphone you’re using or even your location.

Yet listen to the radio or stream music on your smartphone and that same level of personalisation hasn’t been aavailable. That’s all changing now, with help from a new service called UTuneMe.

Author: The Fonecast
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TheFonecast.com newsletter: 7th January 2013

Time to catch up with everything mobile

Mark Bridge writes:

Happy New Year!  It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.

Author: The Fonecast
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