From Christmas SMS to customer service
Mark Bridge writes:
We started last week with a 20th birthday party for the SMS text message, which was first used as an alternative Christmas card by Neil Papworth in 1992. Since then, mobile data has been transformed from the familiar dit-dit-dit dah-dah dit-dit-dit of Nokia phones to non-stop internet connectivity on smart devices.
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Mark Bridge writes:
The idea of a free mobile phone network is a dream for many consumers – and potentially a nightmare for traditional mobile operators. Most notably we saw Blyk launch an ad-funded network in the UK five years ago, with the MVNO closing in 2009 as the company’s business model changed.
In this week’s podcast feature I’ve been talking to someone who’s just launched a brand new mobile service that’s giving away calls, text messages and data in return for advertising. The company is Ovivo Mobile, it launched last month and it’s currently targeting students to sign up.
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Mark Bridge writes:
We head into the weekend with the News of the World admitting voicemail hacking was more widespread than previously thought. Mobile networks had already made it much harder to access voicemail remotely… and now the NotW is saying sorry and preparing to pay compensation.
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Mark Bridge writes:
Wouldn't it be great if mobile customers loved their networks so much that they'd fight for them? Ofcom would be inundated with complaints from O2 users about its decision not to allow GSM frequencies to be used for 3G services. Vodafone customers would demand that Nokia pre-loaded the N8 with a Vodafone 360 application. Orange users would be sending petitions to radio stations, asking them to implement HD Voice on phone-ins. And giffgaff users would take to online forums to defend the service they receive.
Oh, hang on. That last one's already happening.
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Mark Bridge writes:
The adage that “the customer is always right” has apparently been disproved by a recent survey of mobile phone users.
Mobile News reports that virtual networks Virgin Mobile and Tesco Mobile outperformed their network partners in a recent customer satisfaction survey carried out by research firm YouGov for price comparison website uSwitch.
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