Opinion Articles

Everything Everywhere, Orange and T-Mobile: how much longer for three brands?

Mark Bridge writes:

This story starts with Mercury One2One and Orange. They were acquired by Deutsche Telekom (which changed One2One’s name to T-Mobile) and France Telecom. Next, Everything Everywhere was created to run the T-Mobile and Orange brands in the UK.

Author: The Fonecast
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Last week at The Fonecast: 2nd April 2012

Mark Bridge writes:

It’s always a relief when April Fool’s Day doesn’t fall on a work day, isn’t it?  Still, that didn’t stop the jokes. Even though the mobile industry traditionally tends to head to the pub for a roast dinner and a pint on Sunday, there was many a prank in the morning of April 1st.

Our friends at 51Degrees.mobi revealed left-handed device detection, Google prepared to run mobile ads on phones with dials, Phones 4U introduced Gnomes 4U femtocells, Nokia made a Windows Phone device out of ice… and so on.

Author: The Fonecast
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Last week at The Fonecast: 26th March 2012

Mark Bridge writes:

It’s been a week of ups and downs for the mobile industry.

It started with good news as Apple – fresh from hitting 3 million new iPad sales – announced its plans to spend some of the $100 billion sitting in its decidedly non-mobile wallet. There’ll be a quarterly dividend and a share buy-back scheme.

Author: The Fonecast
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Last week at The Fonecast: 6th February 2012

Mark Bridge writes:

Facebook’s certainly had its share of privacy concerns – but last week the social network revealed plans to go public in a very different way. It formally announced its intention to launch on the stock market; what is known in the USA as an Initial Public Offering. The IPO is expected to raise around $5 billion, although that’ll just be a fraction of the total (and as yet undisclosed) value of the company.

Author: The Fonecast
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Last week at The Fonecast: 5th December 2011

Mark Bridge writes:

Season of goodwill?  Not in the mobile phone industry.

Orange UK is putting its prices up next month. It says the 4.34% rise is less than inflation, so you might think customers would be pleased. You’d be wrong. Also unhappy are many people who’ve discovered Carrier IQ software embedded on their phones. Fortunately for the UK mobile industry, most of those people seem to be in the United States. And there was unhappiness in Egypt as Twitter’s acquisition of privacy and security company Whisper Systems saw Whisper’s mobile encryption applications taken (temporarily) offline.

Author: The Fonecast
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