Opinion Articles

Adding a little extra to every mobile sale will make a big difference

Mark Bridge writes:

Is there any product that offers as much potential for additional sales as the mobile phone?

When I visit a coffee shop to buy a coffee, I’m often asked “would you like any pastries or muffins with that?”

On the one occasion that I bought a new car, I was offered the option of paying extra for different colours, for floor mats and for a fancy stereo. When you buy a DVD player or a games console, it’s pretty obvious you’ll be paying extra for entertainment.

Yet, when you consider the variety of add-ons available in the mobile industry, I’d say smartphones were in a league of their own.

Author: The Fonecast
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Article rating: 4.0

Last week at The Fonecast: 18th June 2012

What next for Nokia?

Mark Bridge writes:

Oh, how cheerful we were last Monday. Apple previewed iOS6, which will bring mobile tickets (and 200 other new features) to the iPhone and iPad this autumn. Vodafone cut the cost of using your phone in Europe with its flat-rate £3-per-day EuroTraveller deal and a few days later Three came up with its own ‘unlimited’ European data roaming.

Yet by the end of the week there were fewer smiles in the mobile industry.

Author: The Fonecast
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Don't bother looking for a dramatically reduced HP TouchPad in the UK

Mark Bridge writes:

This weekend, you could have picked up a HP TouchPad webOS tablet for $99. Both the HP USA online store and Best Buy in Canada were selling the obsolescent devices at a substantial discount.

Yet over here in the UK, we've seen nothing except a prize draw from The Carphone Warehouse and a less-than-£90 discount from Amazon. And I don't expect anything much better in the short-term.

Author: The Fonecast
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Didn't predict the recent events at Google, Motorola and HP? Don't worry about it

Mark Bridge writes:

Let’s face it, last week’s Google/Motorola deal wasn’t widely predicted. Stasys Bielinis of Unwired View deserves a round of applause but I don’t remember hearing anyone else suggesting this radical move.

Author: The Fonecast
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This week at The Fonecast: 18th June 2011

Mark Bridge writes:

Sometimes it seems that everyone and everything is out to get you. Recently, Nokia's been in that position – but this week it looks as though RIM is taking over as the mobile industry's whipping-boy.

Author: The Fonecast
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