Mark Bridge writes:
There's been a bit of a location-based theme in the mobile industry this week.
Hardly surprising, with a new report from Pyramid Research saying location-based advertising is becoming increasingly popular – and NAVTEQ revealing that most consumers are happy receiving promotional offers in exchange for free location-related content.
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Mark Bridge writes:
With all the excitement about the partnership between Nokia and Microsoft, it's easy to forget another partnership between a major online brand and the Finnish mobile giant.
Exactly a year ago, Yahoo! and Nokia announced a worldwide strategic alliance that would see Nokia providing Yahoo!'s maps and navigation services under the Ovi brand, while Yahoo! would power Nokia's Ovi Mail and Ovi Chat services. The two companies would also work on sharing log-in details across Yahoo! and Ovi services.
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Mark Bridge writes:
Mobile phones are vicious creatures. First they delivered a mortal blow to landline phones.
Emboldened, they began roaming the world looking for victims. They found plenty.
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Mark Bridge writes:
A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”
I'm no secret agent. Nevertheless, it got me thinking.
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Mark Bridge writes:
Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.
It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.
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