Mark Bridge writes:
James's recent trip down memory lane reminded me of a moment in 1998 when a major mobile phone manufacturer promised phones that 'gave you wings'. No, not Red Bull. No, not Red Bull Racing partner LG. It was Motorola.
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Mark Bridge writes:
Do you want to know how to foul up your customer relationships? How to use mobile marketing to reduce customer loyalty? Then gather around, dearly beloved, for I have a case study you're sure to appreciate.
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Mark Bridge writes:
I like hotels. Free biscuits in your room and all the portions of UHT milk you can drink. But the phone calls... that's a different story.
Dearie me, you're paying for that hospitality tray when you pick up the phone.
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Mark Bridge writes:
A Charlie Chaplin DVD includes an image of a woman using a mobile phone in 1928.
That’s the suggestion surrounding a YouTube clip that’s currently received more than 2½ million hits since it was posted online last week.
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Mark Bridge writes:
Mark Zuckerberg's girlfriend breaks up with him acrimoniously. So off he goes and creates Facebook. Yes, there's nothing like an insult to fire up the creativity. Well, that's certainly what the plot of The Social Network would like you to think.
And, you know, it's got a point. In fact, I'd go as far as to say that sticking two fingers up at the opposition seems to be the new way of doing business.
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