Mark Bridge writes:
A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”
I'm no secret agent. Nevertheless, it got me thinking.
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Mark Bridge writes:
The last couple of weeks have seen the ‘embedded SIM’ making headlines.
The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.
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Mark Bridge writes:
Never mind customer loyalty, if you don't have an Apple iPhone you're a second-class consumer. That's the message I seem to have received from Nectar, the multi-retailer loyalty card company.
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Mark Bridge writes:
In recent months we’ve run some surveys on our home page. The results make interesting reading (although we’ll happily admit they’re not likely to be representative of UK mobile users in general).
First, we asked “Which Operating System will be on your next handset?”
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Mark Bridge writes:
They were a proud race. Proud of their individuality. Proud of the simple yet high-tech environment they inhabited.
But their population wasn’t growing as quickly as it had. They weren’t dying out – far from it, because they were committed to the cause – but there weren’t as many bright new faces as there’d been before. And now the Others were moving closer.
Yes, they’d done their best to resist the Others. They’d tried moving into new areas; not running away but expanding. It seemed to work. A new generation – a new race, some said – had been born. Different, yet the same. So why did they still feel as though the Others were getting dangerously close?
That’s not the opening of the worst science-fiction novel of all time. It’s the place where some people think Apple finds itself at the moment.
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