John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:
1. Mobile search marketing spend to increase significantly in 2012.
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Mark Bridge writes:
The really big news last week wasn’t good: 17,000 jobs worldwide are being lost at Nokia Siemens Networks (which, incidentally, is a separate company from both Nokia and Siemens). That’s not far short of a quarter of the total workforce. The company is going to focus on mobile network infrastructure and services, with a particular emphasis on mobile broadband, and is likely to sell off other parts of the business.
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Mark Bridge writes:
I’m reminded of a sketch from BBC TV’s ‘The Young Ones’ in 1982. The four horsemen of the apocalypse are waiting around.
“What’s new?”, asks Pestilence. “Microchip technology”, replies one of the others. “That’s quite a new thing, isn’t it?”
Quite new. It’s probably the best description for much of last week’s mobile industry news.
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Mark Bridge writes:
In the world of retail, you can’t move for Hallowe’en puns at the moment. You know the kind of thing. Spooky offers. Frighteningly low prices. Missing our deals will haunt you. There’s not the ghost of a chance we’ll shift these PlayBooks unless we cut the price.
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Cathy Majtenyi of voanews.com writes:
In the slums of Kenya's capital, residents and aid groups are using new technology to send and receive money.
Irene Okoth and her five children have been living on 50 cents a day in Nairobi's Korogocho settlement. That is what she earns recycling garbage from the nearby dump.
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