Mark Bridge writes:
Never mind customer loyalty, if you don't have an Apple iPhone you're a second-class consumer. That's the message I seem to have received from Nectar, the multi-retailer loyalty card company.
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Iain, James and Mark take their usual entertaining look at the UK's mobile phone industry, from irresponsible texting to patent wars. There's also an interview with Steve Jarrett of MePlease who explains how his company could transform the way people think about mobile marketing.
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Iain, James and Mark look at the week's mobile industry news, from texting lifeguards to Windows Phone 7. In addition, James talks to Eran Yaniv from Perfecto Mobile about testing mobile software, services and websites without owning a single handset.
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Mark Bridge writes:
In recent months we’ve run some surveys on our home page. The results make interesting reading (although we’ll happily admit they’re not likely to be representative of UK mobile users in general).
First, we asked “Which Operating System will be on your next handset?”
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This week we discuss the UK government's forthcoming mobile spectrum auction, BlackBerry problems in the Gulf states, universal mobile chargers, the new Amazon Kindle ebook reader and the 'religion' of Apple. There's also an interview with Milly Allen, who's planning to broadcast her London talent shows via mobile phone.
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