Mark Bridge writes:
There's been a bit of a location-based theme in the mobile industry this week.
Hardly surprising, with a new report from Pyramid Research saying location-based advertising is becoming increasingly popular – and NAVTEQ revealing that most consumers are happy receiving promotional offers in exchange for free location-related content.
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Mark Bridge writes:
In this week's podcast feature, Iain Graham has been taking a look at 'box breaking' in the UK. Box breaking can take a variety of forms but it generally involves buying a 'pay as you go' mobile phone at a price that's subsidised in part by a mobile network - and selling it at a higher price to someone who won't connect it to the original network. The package of phone and SIM card is effectively 'broken', with the SIM often sold separately.
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Mark Bridge writes:
The Information Commissioner's Office - the UK authority that upholds information rights - has published details of its recent case involving T-Mobile. Contact information and expiry dates for minimum-term contracts were being sold to third parties, enabling mobile phone dealers to target potential customers who were in a position to sign a new contract... which could earn the dealer hundreds of pounds for a new connection.
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Mark Bridge writes:
I'll start with a personal comment. One of my friends has described my music taste as eclectic - and he didn't mean that in a good way. It probably explains why I've been sitting at my desk singing "melty head" to the tune of Lady Gaga's "Poker Face".
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Mark Bridge writes:
It’s often said that timing is everything. Or is it size? I’m never sure.
Both came into play this week as online giant Google announced the forthcoming launch of its much-rumoured mobile payment service. Expect Google Wallet to arrive on the Nexus S 4G in the USA this summer.
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