What happened at Mobile World Congress?
Mark Bridge writes:
We’re back from Mobile World Congress – and what a show it was. Located at a new site that saw more visitors than ever before, the show had everything… except any particularly obvious theme from hardware manufacturers. Last year was the year of the quad-core smartphone, this year there was plenty of incremental innovation but nothing truly startling.
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Time to catch up with everything mobile
Mark Bridge writes:
Happy New Year! It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.
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Every mobile network customer can be offered an individually tailored deal
Mark Bridge writes:
Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.
Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.
Mark Bridge writes:
Last week I pointed out that picking the best bits from other people’s tech reviews didn’t look good when the full version was pretty uncomplimentary. And today I’ve discovered another mobile network guilty of tripping itself up with words.
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Podcast - 7th November 2012
In this week's podcast we hear that Comet has gone into administration and that Japanese tech manufacturer Sharp is struggling to survive.
There's also concern about the security of some Android apps, some changes afoot at O2 and a new favourite device at WiFi hotspots.
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