Latest Podcast



Featured Articles

European smartphone shipments fall to lowest Q1 total since 2013

A new report from Counterpoint Research's Market Monitor service shows European smartphone shipments dropping by 12% year-on-year in the first quarter of 2022. That's the lowest Q1 total since 2013.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
Google announces new devices

Google announces new devices

Pixel Watch, smartphones, earbuds and more

Google's 2022 I/O conference for developers has seen the company previewing new products, including its Pixel 7 smartphone, a Pixel tablet and the first smartwatch entirely built by Google.
Author: The Fonecast
0 Comments
Article rating: No rating
UK advertising watchdog says Tesco Mobile ads were offensive

UK advertising watchdog says Tesco Mobile ads were offensive

The Advertising Standards Authority has ruled that a number of recent Tesco Mobile advertisements were likely to cause "serious and widespread offence".

Newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints.
Author: The Fonecast
0 Comments
Article rating: No rating
Apple launches self-service repairs in the USA

Apple launches self-service repairs in the USA

DIY iPhone repairers can now order official spares

Apple has launched 'Self Service Repair' in the USA, enabling consumers to obtain repair manuals, Apple parts and tools from an official Repair Store. The service will be expanded into additional countries later this year.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Friday, October 14, 2011

Handset manufacturer seeks mobile developer for mutually-rewarding relationship

Mark Bridge writes:

Call me naive or call me cynical - in either case you won’t be the first - but I was a little surprised to see a strong manufacturer presence at Droidcon UK last week. I’d assumed that manufacturers might be inclined to pick a popular operating system and then just start making devices.

What’s Droidcon?  In simple terms it’s an Android-only developer conference. The two-day programme is organised by software training & events company Skills Matter and the Wireless Industry Partnership (WIP). I was invited along and, having thoroughly enjoyed Over The Air, I leapt at the opportunity.

Anyway, Cisco, HTC and Sony Ericsson weren’t just present; they were also on the list of Droidcon’s high-profile sponsors.

I spoke to Michael Ludden, Developer Evangelist with the HTCdev programme, and asked him why HTC wasn’t merely watching developers do their own thing.

“The reason HTCdev exists is to engage with the developer community”, he explained. “We believe that we need developers; we’ve been listening to the community and this is a response to an outcry for support from HTC.”

So why shouldn’t developers create standard Android apps, I asked?

“We want you to write for stock Android”, he insisted. “We’re not asking developers to not write Android apps and to write HTC apps. We want you to write great Android apps that also run very well on HTC devices... or just great Android apps!  And where there are opportunities for differentiation on our devices, we want to provide the tools.”

Michael gave an example of developers wanting to add pen functionality for HTC tablets, with HTCdev helping implement this within a couple of days while still keeping the app functional for other Android tablets.

“We have sample code and documentation on our website to make it super-simple to add something that could potentially exponentially increase your downloads of an app on our devices... and still work on other devices”.

Marcus Hansson from Sony Ericsson described developers as being “the ones that actually enhance our phones” and reminded me about Sony Ericsson’s contributions to the Android source code. What was his message to developers?

“We are willing to help them as much as possible with tools, support, tips & tricks and also with promotion. We know it’s hard to be visible on [the] Android market today with so many apps and games. We can help in promotion with the brand we have and also with other channels of promotion for the developers.”

One of Sony Ericsson’s current promotional campaigns is Standout from the Crowd, which offers marketing support to game developers. Android developers with games that are particularly suited to the Xpedia Play are encouraged to submit details of their apps. Over 20 titles have been ‘discovered’ by the Standout campaign so far, Marcus told me.

Finally to Cisco, which was at Droidcon with the Cius tablet. I asked business development manager Marcus O'Sullivan why I’d not heard much about this Android-powered device.

“It’s really a mobile collaboration tablet - and one of the reasons why you probably haven’t seen it before is because it’s very much an Enterprise device. It’s a standard Android tablet [with] a wrapper of features and functionality around it, starting with security. In addition to that, we’ve put a suite of collaboration applications.”

As well as working with Cisco’s collaboration applications, the Cius will also integrate with Cisco’s IP telephone products for voice and video calls - and an optional dock can turn the Cius into a VDI (Virtual Desktop Infrastructure) terminal with keyboard and mouse.

But what was Cisco talking to mobile developers about?

“Our primary interest is in Enterprise applications”, said Marcus. “We have examples of business intelligence applications; developers can very simply build in click-to-call or to initiate a WebEx conference or to even send a simple IM to another user in the enterprise. The application developers we’re really keen on meeting are those who have business applications that lend themselves to being collaboration enabled or extended.”

As I admitted earlier, at first I was surprised to learn that manufacturers were enthusiastically encouraging Android development - but it’s a reassuring acknowledgement that their business isn’t simply about shifting boxes. The attraction to Android is no one-night stand. It’s looking much more like a long-term relationship.

You can listen to the full podcast from Droidcon UK on our website, via iTunes or by downloading the MP3 file. As well as hearing from the contributors listed above you’ll also hear from event organiser Thibaut Rouffineau and Terence Eden, Developer Community Manager at InMobi.
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
1345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2022»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive

Terms Of Use | Privacy Statement