Outdoor advertising company Clear Channel is launching a new type of digital poster site called LD6 (London Digital 6 Sheet). Starting from 28th November, a hundred 72-inch HD screens will be installed at bus shelters across London. Companies will be able to develop custom content that’s tailored to each location, with the option of adding real-time updates such as news, weather, travel and social media information.
The sites will also include built-in NFC capability, enabling them to send information to compatible mobile phones that are touched against the poster.
Matthew Dearden, CEO of Clear Channel, said “Our advertisers and their brands will be able to engage consumers by maximising time and context on this growing network to deliver powerful, flexible and interactive campaigns in London’s best locations. The launch of LD6, combined with the continued expansion of our digital mall and Socialite networks, is a demonstration of our commitment to significantly invest in developing new channels for our customers.”
By the end of the year, Clear Channel expects to be operating more than 2,000 digital advertising panels in nine countries across Europe.
[Clear Channel LD6 video]