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ExclusiveThe art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

ExclusiveSecure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

Exclusive‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

ExclusiveHTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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Podcast - 29th August 2012

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Instead of producing a regular mobile industry news podcast this week, we're asking for a favour.

You see, we don't really know much about our listeners - and that doesn't make it easy for us to attract the sponsorship that keeps our programmes free for you to download.

Every week we produce our podcast of news and opinion for the UK mobile phone industry - and every week we give it away on our own web site, on iTunes and through our online partners, including Mobile News and the IMPDA.

But by giving away each programme, we're not able to tell potential advertisers and sponsors very much about our audience.

So this week we'd like you to answer a handful of simple questions. There's nothing tricky and we won't ask for any personal details - all we want is some general information.

You can take the survey by clicking here. There are just nine questions, so we reckon it'll only take a couple of minutes.

Please take our survey - and help ensure the future of The Fonecast.

[UPDATE: TheFonecast.com survey is now closed]

Iain Graham as Lord Kitchener
Listen to The Fonecast every week on our website audio player, via iTunes, by using our RSS feed or by downloading the audio files directly. Alternatively, install the Android, iOS or webOS Stitcher Radio app and stream the podcast straight to your mobile phone.

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