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ExclusiveThe art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

ExclusiveSecure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

Exclusive‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

ExclusiveHTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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Global smartphone market is set for recovery, says new forecast
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Global smartphone market is set for recovery, says new forecast

Mark

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A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Shipments worldwide declined by 12% last year but that decline is expected to slow to 5% this year.

1.13 billion smartphones are forecast to be shipped around the globe this year, with anticipated growth of 4% bringing the total to 1.17 billion units in 2024. This increase will continue, with global shipments expected to hit 1.25 billion units in 2027.

The Middle East, Africa and Latin America regions are expected to return to growth this year at 9%, 3% and 2% respectively.

This year will see Europe delivering the lowest number of smartphone shipments in over ten years, according to Canalys, although the European market is expected to grow by 4% in 2024.

Toby Zhu, Senior Analyst at Canalys, said “The smartphone industry is clearly emerging from its darkest days, even as the shipments remain over 20% below its 2017 peak. The good news is that consumers are placing more value on their devices than ever before, with average selling prices now exceeding US$440 versus US$332 in 2017. Profitability is looking up for hardware makers strategically launching flashy new features to captivate consumers in key growth markets.

Canalys notes that a third of all smartphones shipped next year will be purchased in the Asia Pacific region, compared with just one in five back in 2017.

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