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ExclusiveLast week at The Fonecast: 12th August 2013

Mark Bridge writes:

August is traditionally known as the ‘silly season’… but last week’s mobile industry news was all very serious. Apple started with a move designed to reassure customers about unsafe iPhone chargers by arranging a discounted exchange scheme – and it ended the week with a patent victory in the USA.

ExclusiveDual Core Smartphones only £7.70pm... whatever that means

Mark Bridge writes:

Don't sell the steak – sell the sizzle!  That's the mantra of many salespeople. It's all about emphasising the benefits of a product rather than its features. You don't tell people about the 13 megapixel camera when they ask about the new LG smartphone, you tell them it'll capture the first steps of their precious young nephew in pin-sharp accuracy. Or something like that.

ExclusiveMobile retailers waste over £21.6 million a year on unnecessarily sending mobile phones for repair

David Heled of Cellebrite writes:

Smartphones are now by far and away the communication, payment and information device of choice for consumers and enterprises. Sales are set to overtake those of traditional feature phones this year for the first time. However, the increasing complexity of the devices’ technology means that there’s a lot more that can go wrong, and make it harder for mobile retailers to identify potential problems – and it’s costing them millions per every year.

ExclusiveLast week at The Fonecast: 29th July 2013

Mark Bridge writes:

Google’s big announcement last week involved the company introducing Android v4.3 (as expected), launching a new Nexus 7 tablet (as expected) and also revealing a ‘Chromecast’ HDMI adaptor that’ll stream from most portable devices. That was more of a surprise.

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Mobile Monday London: Mobile, Maps & Geolocation (part 1)

Mark

Podcast - 28th June 2013

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This week's Mobile Monday London event featured a panel discussion about the opportunities for mobile-based geolocation and mapping. The event was supported by UK mapping agency Ordnance Survey.

In this podcast you'll hear the first part of the evening's discussion plus interviews with Nokia's Gary Gale, who chaired the panel, and Ian Holt from Ordnance Survey. Part 2 is available as a separate podcast.

All our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

Make sure you don't miss out on the latest UK mobile industry news. Read the latest mobile headlines as they happen by following us on Twitter, via RSS or on our Facebook page. If you prefer updates by email, please sign up for our free weekly newsletter using the Register link in the top right-hand corner of our website.

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