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ExclusiveLast week at The Fonecast: 12th August 2013

Mark Bridge writes:

August is traditionally known as the ‘silly season’… but last week’s mobile industry news was all very serious. Apple started with a move designed to reassure customers about unsafe iPhone chargers by arranging a discounted exchange scheme – and it ended the week with a patent victory in the USA.

ExclusiveDual Core Smartphones only £7.70pm... whatever that means

Mark Bridge writes:

Don't sell the steak – sell the sizzle!  That's the mantra of many salespeople. It's all about emphasising the benefits of a product rather than its features. You don't tell people about the 13 megapixel camera when they ask about the new LG smartphone, you tell them it'll capture the first steps of their precious young nephew in pin-sharp accuracy. Or something like that.

ExclusiveMobile retailers waste over £21.6 million a year on unnecessarily sending mobile phones for repair

David Heled of Cellebrite writes:

Smartphones are now by far and away the communication, payment and information device of choice for consumers and enterprises. Sales are set to overtake those of traditional feature phones this year for the first time. However, the increasing complexity of the devices’ technology means that there’s a lot more that can go wrong, and make it harder for mobile retailers to identify potential problems – and it’s costing them millions per every year.

ExclusiveLast week at The Fonecast: 29th July 2013

Mark Bridge writes:

Google’s big announcement last week involved the company introducing Android v4.3 (as expected), launching a new Nexus 7 tablet (as expected) and also revealing a ‘Chromecast’ HDMI adaptor that’ll stream from most portable devices. That was more of a surprise.

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Instead of producing a regular mobile industry news podcast this week, we're asking for a favour.

You see, we don't really know much about our listeners - and that doesn't make it easy for us to attract the sponsorship that keeps our programmes free for you to download.

Every week we produce our podcast of news and opinion for the UK mobile phone industry - and every week we give it away on our own web site, on iTunes and through our online partners, including Mobile News and the IMPDA.

But by giving away each programme, we're not able to tell potential advertisers and sponsors very much about our audience.

So this week we'd like you to answer a handful of simple questions. There's nothing tricky and we won't ask for any personal details - all we want is some general information.

You can take the survey by clicking here. There are just nine questions, so we reckon it'll only take a couple of minutes.

Please take our survey - and help ensure the future of The Fonecast.

[UPDATE: TheFonecast.com survey is now closed]

Iain Graham as Lord Kitchener
Listen to The Fonecast every week on our website audio player, via iTunes, by using our RSS feed or by downloading the audio files directly. Alternatively, install the Android, iOS or webOS Stitcher Radio app and stream the podcast straight to your mobile phone.

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