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ExclusiveHanging on the Telephone

Mark Bridge writes:

At the beginning of the 21st century I moved from Vodafone to work for its Vizzavi multimedia portal, wooed by talk of context-specific advertising that would one day use a customer’s location and search history to ensure any ads were precisely targeted. And I’m not the only person who’s been seduced. Consumers, ad agencies, client companies and mobile networks have all been promised much by mobile marketing.

Yet more than a decade later that kind of sophistication seems to be lacking from most mobile marketing messages.

ExclusiveLast week at The Fonecast: 29th April 2013

Mark Bridge writes:

This week there was only one set of financial results that attracted the mainstream tech media. Apple reported the first drop in quarterly profit for several years as figures fell by 18% to around £6.1 billion. On the positive side, it made around £6.1 billion profit. It also announced dates for its developer conference in June and promised a new version of iOS.

ExclusiveFixed line nightmares vs simple mobile

James Rosewell writes:

Due to growth in staff numbers my business (51Degrees.mobi) is in the process of moving offices. Coincidentally I'm also moving our home broadband. It’s not been a pleasant experience.

This got me thinking, because a few weeks ago on thefonecast.com we discussed why Ofcom isn’t treating Mobile Termination Rates (MTR) in the same way as fixed-line termination rates. The mobile industry justifies higher MTRs on the assumption that a mobile network costs more to run than a fixed-line network. It was certainly true when the fixed costs of running a mobile network had to be shared across a relatively small number of customers, even if they did pay a fortune for their contracts and terminals. Intuitively I'd say that’s just not true anymore.

ExclusiveLast week at The Fonecast: 22nd April 2013

Mark Bridge writes:

The past few days have seen the arrival of two familiar seasons. Not only has the sun peeked its head from behind the clouds in an approximation of Spring but the mobile industry has been releasing its quarterly results.

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Catch up with the latest mobile industry news, from CES to the UK 4G auction

Mark

Podcast - 9th January 2013

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We have a particularly packed programme this week as we catch up with all the biggest mobile industry news stories since Christmas.

There's opinion on everything from the UK 4G auction to the current CES show and from open-source smartphones to wireless phone charging in cars.

Listen now and receive our podcasts every week by subscribing free via iTunes or by using our RSS feed. You can also hear the programme on our website audio player or by downloading the mp3 file.

Don't miss out on the latest mobile trade news stories. Read the latest mobile industry headlines as they happen by following us on Twitter, via RSS or on our Facebook page. If you prefer updates by email, please sign up for our free weekly newsletter using the Register link in the top right-hand corner of our website.

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