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ExclusiveLast week at The Fonecast: 15th April 2013

Mark Bridge writes:

It’s claimed there’s recently been some dodgy equine activity in the mobile industry. No, I’m not talking about the dancing pony that promoted Three UK. I’m not even making lasagne jokes. I’m talking about the ‘Trojan horse’ threatening to monopolise the mobile marketplace.

ExclusiveAn introduction to Social WiFi

Hazel Allsopp of Purple WiFi writes:

Retail and hospitality businesses have long been aware of the need to offer free WiFi access to their customers. The use of smart phones is becoming increasingly widespread, and people expect to get online wherever they are, whatever they’re doing.

The latest large brand to recognise this is Intercontinental Hotels Group, who announced last month that they would be offering free access to 71 million loyalty scheme members’ worldwide. The decision was made in response to a survey in which 43% of guests said they wouldn’t stay in a hotel if it didn’t offer free WiFi.

ExclusiveLast week at The Fonecast: 8th April 2013

Mark Bridge writes:

Let’s start with a slightly belated birthday wish to the hand-held mobile phone, which made its first public appearance on 3rd April 1973. At that point we’d had carphones for a while… but this was the first time anyone had heard the phrase “Sorry, I’ve got to go, the battery’s running out” spoken in public. Or something like that.

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UTuneMe introduces personalised audio advertising on smartphones

Mark

Podcast - 25th January 2013

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In this special feature we're talking to Shankar Meembat, co-founder and CEO of Exaget, about the company's new UTuneMe service.

It lets broadcasters add targeted audio advertisements to radio programmes that are streamed onto smartphones.

In addition, the UTuneMe service can be used to provide personalised news, traffic and weather information based on the customer's location and any other details they've shared.

Receive our podcasts automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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