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ExclusiveDiscover the secrets of mobile innovation at The Mobile Academy in London

Mark Bridge writes:

Developing a successful mobile product or service isn’t just a question of having a great idea. There are all sorts of challenges, from the technical aspects of application development to the wider issues of branding and funding.

That’s where The Mobile Academy steps in. It’s a London-based mobile masterclass designed to give you a helping hand with innovation, whether you’re an entrepreneur, a business owner, a developer or a designer.

ExclusiveRIM boss ignores the questions when asked about BlackBerry difficulties and competitors

Mark Bridge writes:

Live TV and radio interviews. They can be worrying things, even when you’re not expecting to be challenged too much. I know this from experience. So when your company is launching a much-delayed operating system, you’d expect a few difficult questions… and you’d be ready with a response.

The official response of RIM is apparently to ignore the questions.

ExclusiveMobile phones transform lives in Africa

Jennifer Lazuta of voanews.com writes:

Rene Mendy, a street vendor in Dakar, has never had enough money to open a bank account. But now, thanks to an emerging mobile phone banking service, he has access to many financial services.

ExclusiveLast week at The Fonecast: 28th January 2013

Mark Bridge writes:

I didn’t study economics at college, which is probably one of the reasons I have a very simple perspective on quarterly results. As far as I’m concerned, they fall into one of three categories: much as expected, better than expected or worse than expected. Anyway, it’s the time of year when some of the biggest names in the mobile telecoms industry publish their financial results – so here we go.

ExclusiveBringing personalised radio to your smartphone

Mark Bridge writes:

Targeted advertising on mobile devices is something we’re all getting increasingly familiar with. Visit a web site and there’s a good chance you’ll see an advertisement that’s aimed directly at you, perhaps using information about the sites you’ve previously visited, the type of smartphone you’re using or even your location.

Yet listen to the radio or stream music on your smartphone and that same level of personalisation hasn’t been aavailable. That’s all changing now, with help from a new service called UTuneMe.

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Podcasts

Mobile app promotion - top tips and salient stats

Mark

Podcast - 18th October 2013

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If you've created a mobile application, you'll want people to download it, use it and tell their friends. But how can you ensure that as many people as possible know about your app?

Today's podcast is designed to help with some of the answers. It was recorded in London at the very first App Promotion Summit earlier this year.

The programme starts with a few app store statistics presented by Richard Pidgeon of Distimo, before moving on to some different kinds of numbers: ten top PR and marketing tips for App Store success, from James Kaye of Dimoso, and 12 Rules to Ensure your app strategy isn’t a flop, offered by Mick Rigby of Yodel Mobile.

You can also hear the podcast by downloading the mp3 file, by subscribing free via iTunes, by using our RSS feed or on Stitcher.com. You can also read the latest mobile headlines as they happen by following us on Twitter, via RSS or on our Facebook page.

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