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ExclusiveAdvertising gets truly personal with Pontis

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

ExclusiveTop ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

ExclusiveAre brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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How AI technology is transforming the smartphone experience
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How AI technology is transforming the smartphone experience

Mark

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

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Image created via Stable Diffusion 2 from huggingface.co/stabilityai

As the world becomes increasingly connected and reliant on technology, smartphones have become an essential tool for many individuals. From communication to entertainment, these devices have transformed the way we live and interact with the world around us.

One area where AI technology has the potential to make a significant impact is in the realm of smartphone functionality. By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.

One example of this is in the area of battery life. By analyzing usage patterns and identifying common power-draining habits, AI can help to extend a smartphone's battery life, allowing users to stay connected for longer. AI can also help to optimize a smartphone's processing power, allocating resources more efficiently and reducing the likelihood of lag or slowdowns.

Another area where AI can benefit smartphone users is in the realm of personalization. By learning and adapting to a user's individual preferences and habits, AI can provide personalized recommendations and suggestions, helping users to discover new apps, music and other content that they might enjoy.

In addition, AI technology has the potential to improve smartphone security, using advanced algorithms and machine learning to identify and block potential threats. This can help to keep user data safe and protect against malicious attacks, providing peace of mind for smartphone users.

Overall, the incorporation of AI technology into smartphones has the potential to provide a range of benefits for users, enhancing performance, personalization and security. As the technology continues to evolve, we can expect to see even more exciting developments in this area, transforming the way we use our smartphones.

[Mark Bridge generated this article text with GPT-3, OpenAI’s large-scale language-generation model. It was created from a prompt to write "a blog post for a mobile telecoms news website about how your AI technology could benefit smartphone users". The headline and sub-heading were similarly written.]

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