Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Games generate over two-thirds of mobile app revenue, says MEF/Distimo survey

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Over 71% of app revenue generated by the Apple App Store and Google Play comes from games, according to a new survey from MEF and Distimo. The two specialist mobile organisations have released a joint report that looks at app trends across 16 countries.

It’s Apple that leads in terms of revenue - 65% of global app revenue comes from its App Store - although Google has been increasing its share quickly in the past six months.

Freemium apps (a free download with the option of in-app purchases) are the dominant business model for both the Apple App Store (86% of its revenue) and Google Play (94% of its revenue). Just 7% of App Store revenue and 4% of Google Play revenue comes from ‘pay once’ apps, with 7% of Apple App Store and 2% Google Play revenue being generated by paid-for iOS and Android applications that also incorporate in-app purchases.

36% of all downloads are games (which generate 71% of revenue in the Apple App Store and 89% of Google Play revenue), followed by entertainment apps (8% of downloads and 2% of revenue).

Rimma Perelmuter, MEF’s CEO, said “The global mobile ecosystem continues to expand into new markets and vertical sectors. Understanding the prevailing business models and regional variances that underpin this growth is essential to helping mobile businesses identify new opportunities across growth markets. MEF will address these trends in San Francisco next month at MEF Global Forum where we will gather and engage the industry’s foremost thought leaders.”

MEF is a global trade association established in 2000 for organisations involved with mobile content and mobile commerce. Distimo provides app store analytics for developers and app store data that tracks over 250,000 applications worldwide.

[Distimo/MEF report]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveOfcom asks "Which type of communicator are you?"

New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.

Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.

ExclusiveLast week at The Fonecast: 12th November 2012

Mark Bridge writes:

We’re moving into that time of year where product announcements are replaced by promotional campaigns and sales figures. Apple revealed it had sold three million assorted iPad tablets in just three days, while Samsung said its Galaxy SIII smartphone had sold more than 30 million units since its launch in May.

ExclusiveApple, Google Maps run afoul of South Korea

VOA News writes:

Some map applications are stirring up trouble, virtually erasing South Korea's claims to an island chain also claimed by Japan.

​​Both Apple and Google have removed the Korean name for the islands from their English and Japanese map services.

RSS
First2930313234363738Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«August 2026»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
31123456

Archive