Mark Bridge writes:
Is there any product that offers as much potential for additional sales as the mobile phone?
When I visit a coffee shop to buy a coffee, I’m often asked “would you like any pastries or muffins with that?”
On the one occasion that I bought a new car, I was offered the option of paying extra for different colours, for floor mats and for a fancy stereo. When you buy a DVD player or a games console, it’s pretty obvious you’ll be paying extra for entertainment.
Yet, when you consider the variety of add-ons available in the mobile industry, I’d say smartphones were in a league of their own.