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ExclusiveWe interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

ExclusiveIs Facebook killing SMS?

Mark Bridge writes:

Facebook is killing off SMS traffic and SMS revenue for mobile networks, according to a new research note from Strand Consult. It says the ‘golden days’ of messaging growth are over as consumers increasingly use Facebook to keep in touch.

ExclusiveNokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

ExclusiveHow to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

ExclusiveLondon NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Podcasts

Mobile app promotion - top tips and salient stats

Mark

Podcast - 18th October 2013

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If you've created a mobile application, you'll want people to download it, use it and tell their friends. But how can you ensure that as many people as possible know about your app?

Today's podcast is designed to help with some of the answers. It was recorded in London at the very first App Promotion Summit earlier this year.

The programme starts with a few app store statistics presented by Richard Pidgeon of Distimo, before moving on to some different kinds of numbers: ten top PR and marketing tips for App Store success, from James Kaye of Dimoso, and 12 Rules to Ensure your app strategy isn’t a flop, offered by Mick Rigby of Yodel Mobile.

You can also hear the podcast by downloading the mp3 file, by subscribing free via iTunes, by using our RSS feed or on Stitcher.com. You can also read the latest mobile headlines as they happen by following us on Twitter, via RSS or on our Facebook page.

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