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ExclusiveLast week at The Fonecast: 2nd April 2012

Mark Bridge writes:

It’s always a relief when April Fool’s Day doesn’t fall on a work day, isn’t it?  Still, that didn’t stop the jokes. Even though the mobile industry traditionally tends to head to the pub for a roast dinner and a pint on Sunday, there was many a prank in the morning of April 1st.

Our friends at 51Degrees.mobi revealed left-handed device detection, Google prepared to run mobile ads on phones with dials, Phones 4U introduced Gnomes 4U femtocells, Nokia made a Windows Phone device out of ice… and so on.

ExclusiveLast week at The Fonecast: 26th March 2012

Mark Bridge writes:

It’s been a week of ups and downs for the mobile industry.

It started with good news as Apple – fresh from hitting 3 million new iPad sales – announced its plans to spend some of the $100 billion sitting in its decidedly non-mobile wallet. There’ll be a quarterly dividend and a share buy-back scheme.

ExclusiveNew product overtakes old product: why the surprise?

Mark Bridge writes:

Sometimes I’m a simple soul. This is one of those occasions. I simply don’t get what all the fuss is about.

Sales of Windows Phone 7 smartphones have overtaken Symbian device sales in Great Britain for the first time ever. Yes, the new heavily-promoted mobile phones from Nokia are more popular with consumers and retailers than those using the obsolescent Symbian OS. Windows Phone 7 now has 2.5% of the British smartphone market, compared with 2.4% for Symbian.

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Hanging on the Telephone

Mark

Podcast - 30th April 2013

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It feels like many people are hanging on to mobile advertising as the future of mobile marketing.

Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.

The discussion is chaired by Helen Keegan with contributions from Rube Huljev of Infobip, Amanda Singleton from Qustodian, Stephen Jenkins of Millennial Media and Strategy & Innovation Consultant James Cooper.

Hanging on the Telephone was arranged by Heroes of Mobile and took place in London on 25th April 2013. The event was sponsored by Infobip and Qustodian.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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