Long-established watch brand Timex has announced its first smartwatch: the Timex Ironman One GPS+. It’s a fitness-focussed wearable device that offers connectivity via its own SIM card instead of relying on a Bluetooth connection to a nearby smartphone.
The Timex Ironman One GPS+ will go on sale in the USA and Canada this autumn priced at at $399.95 (around £240) in partnership with AT&T. This includes the first year’s data costs.
Features include email messaging, location sharing, speed/distance/pace monitoring and music playback via Bluetooth.
Equipped with an always-on touch display, the Times Ironman One GPS+ has been developed in collaboration with Qualcomm’s Connected Experiences subsidiary.
Anette S Olsen, chairman of the Timex Group, said “The introduction of the Times Ironman One GPS+ smartwatch represents an exciting opportunity for Timex in the smartwatch category, as we build upon the rich, authentic tradition of the Timex brand, as well as our 160 year heritage. For nearly three decades, Timex Ironman has provided athletes with innovative solutions to enhance their training experiences. Our collaboration with industry stalwarts Qualcomm and AT&T has enabled us to introduce the first smartwatch that offers stand-alone wireless connectivity without a phone and has great appeal to a broad range of fitness enthusiasts as well as tech-savvy individuals and those who simply wish to make a statement.”