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ExclusiveLast week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

ExclusiveNot all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

ExclusiveOnly 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

ExclusiveGeography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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Instead of producing a regular mobile industry news podcast this week, we're asking for a favour.

You see, we don't really know much about our listeners - and that doesn't make it easy for us to attract the sponsorship that keeps our programmes free for you to download.

Every week we produce our podcast of news and opinion for the UK mobile phone industry - and every week we give it away on our own web site, on iTunes and through our online partners, including Mobile News and the IMPDA.

But by giving away each programme, we're not able to tell potential advertisers and sponsors very much about our audience.

So this week we'd like you to answer a handful of simple questions. There's nothing tricky and we won't ask for any personal details - all we want is some general information.

You can take the survey by clicking here. There are just nine questions, so we reckon it'll only take a couple of minutes.

Please take our survey - and help ensure the future of The Fonecast.

[UPDATE: TheFonecast.com survey is now closed]

Iain Graham as Lord Kitchener
Listen to The Fonecast every week on our website audio player, via iTunes, by using our RSS feed or by downloading the audio files directly. Alternatively, install the Android, iOS or webOS Stitcher Radio app and stream the podcast straight to your mobile phone.

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