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ExclusiveLast week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

ExclusiveNot all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

ExclusiveOnly 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

ExclusiveGeography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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Where next for mobile music?

Mark

Podcast - 2nd April 2013

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Music is a fundamental part of our lives, yet the vinyl record and the CD are increasingly formats of the past. The rise of digital music has been exponential and mobile is firmly part of that picture.

So where is this all going... and how on earth do you make any money from it?

Those are just a couple of the questions addressed in this panel discussion, which was recorded in Barcelona as part of Heroes of the Mobile Fringe 2013.

The event was chaired by musician and mobile specialist Oisin Lunny with contributions from Vincent Roger of Mobibase, Ohad Sheffer of Play My Tone, Kim de Ruiter of Cheil and Alyssa Tisne of 7digital.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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