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ExclusiveThe Amazon Android tablet and the Apple iPhone 5

Mark Bridge writes:

I’m not a big fan of reporting on rumours - I’d rather wait until the real thing happens - but I thought these two stories were too big and too well-defined to ignore completely.

Firstly, it looks as though Amazon will be announcing an Android-powered tablet tomorrow. Called the Kindle Fire, it probably won’t be a direct replacement for the Kindle e-book reader but an alternative. Most commentators suggest we should expect a 7-inch colour screen, a focus on cloud-based services and a pretty heavily customised version of Android.

ExclusiveLast week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

ExclusiveNot all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

ExclusiveOnly 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

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Mobile users would rather drop calls than miss messages, says Ofcom research
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Mobile users would rather drop calls than miss messages, says Ofcom research

Mark

WhatsApp is the most popular messaging app among UK adults

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UK communications regulator Ofcom has published a report looking at the use of online communication services (OCS), comparing their usage with conventional mobile phone calls and text messages. The report reveals that WhatsApp is the most popular messaging app among UK adults, with 76% of respondents having used it in the past three months. Facebook Messenger and Instagram were the second and third most popular messaging apps, with 53% (Messenger) and 22% (Instagram) of respondents using them in the past three months.

Between 2012 and 2022, the total number of text messages sent annually in the UK fell from 151 billion to 36 billion (SMS and MMS). Over the same period, the number of online messages sent in the UK rose from 100 billion a year to over 1.3 trillion.

Around two thirds of UK adults (65%) say WhatsApp is their main online communication service, followed by Facebook Messenger (18%) and Apple iMessage (6%).

58% of UK adults said they would rather go without mobile phone calls for 24 hours than go without their favourite messaging apps.

However, mobile phone voice calls remain a popular way to keep in touch. Between 2012 and 2022, the amount of time spent making mobile phone calls increased from 132 billion minutes to 170 billion minutes, with 83% of UK adults having made a mobile call in the last three months.

[Ofcom news release]

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