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ExclusiveLast week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

ExclusiveNot all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

ExclusiveOnly 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

ExclusiveGeography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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Johan Lodenius of MediaTek talks about wearable devices, smartphone evolution and the importance of driving costs down

Mark

Podcast - 13th March 2014

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This year's Mobile World Congress was notable for the number of product launches by handset manufacturers. To get a better understanding of recent announcements and potential developments in smartphone manufacturing, we spoke to a company responsible for processors that power millions of devices around the world.

Johan Lodenius of semiconductor company MediaTek gave us a simple overview of how 'fabless' manufacturing works, discussed developments in smartphones and wearable devices, contemplated the end of the PC era and talked about the importance of driving costs down.

"We think one of the coolest things is to make things accessible to people. We don't want to design technology for technology's own sake. We want to design it for it to be used by as many people as possible. It's very important that we integrate very hard and make things cost-effective so that the mass market can use it. To me, that's the biggest thing you can do. You can do anything if you have enough resources, enough money and do it very expensively, but it's very difficult to do this inexpensively for the masses. That's the key thing for me, personally, it drives me."

You can listen to this interview (and all our other podcasts) on our website audio player, via iTunes, by using our RSS feed, on the Stitcher.com app or by downloading the mp3 file directly.

Discover the latest mobile industry headlines as they happen by following us on Twitter or on our Facebook page. If you prefer updates by email, please sign up for our free weekly newsletter using the Register link in the top right-hand corner of our website.

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