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ExclusiveThe Amazon Android tablet and the Apple iPhone 5

Mark Bridge writes:

I’m not a big fan of reporting on rumours - I’d rather wait until the real thing happens - but I thought these two stories were too big and too well-defined to ignore completely.

Firstly, it looks as though Amazon will be announcing an Android-powered tablet tomorrow. Called the Kindle Fire, it probably won’t be a direct replacement for the Kindle e-book reader but an alternative. Most commentators suggest we should expect a 7-inch colour screen, a focus on cloud-based services and a pretty heavily customised version of Android.

ExclusiveLast week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

ExclusiveNot all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

ExclusiveOnly 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

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Recent Podcasts

Podcasts

Mobile app promotion - top tips and salient stats

Mark

Podcast - 18th October 2013

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If you've created a mobile application, you'll want people to download it, use it and tell their friends. But how can you ensure that as many people as possible know about your app?

Today's podcast is designed to help with some of the answers. It was recorded in London at the very first App Promotion Summit earlier this year.

The programme starts with a few app store statistics presented by Richard Pidgeon of Distimo, before moving on to some different kinds of numbers: ten top PR and marketing tips for App Store success, from James Kaye of Dimoso, and 12 Rules to Ensure your app strategy isn’t a flop, offered by Mick Rigby of Yodel Mobile.

You can also hear the podcast by downloading the mp3 file, by subscribing free via iTunes, by using our RSS feed or on Stitcher.com. You can also read the latest mobile headlines as they happen by following us on Twitter, via RSS or on our Facebook page.

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