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ExclusiveWhen it comes to mobile phone numbers, is the USA living in the past… or showing us the future?

Mark Bridge writes:

Last week the Wall Street Journal published a feature that explained how techies in New York wanted the city’s 212 area code as part of their mobile phone numbers. This may seem strange from a UK perspective until you realise that American mobile phone numbers don’t have dedicated mobile ‘dialling codes’. Instead, they’re all prefixed with a local area code and cost the same to call as those landline numbers they mimic.

ExclusiveUnlimited Internet means just 1GB at O2

James Rosewell writes:

Yesterday I received the following text message from O2: “You’ve gone over your data allowance on your mobile. You need to cut down or get a bigger Bolt On to keep using the internet.” I thought this was strange as I’ve an unlimited data bolt on applied to my O2 UK contract so I decided to telephone O2 customer services to find out a little bit more. Here’s what happened.

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Hanging on the Telephone

Mark

Podcast - 30th April 2013

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It feels like many people are hanging on to mobile advertising as the future of mobile marketing.

Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.

The discussion is chaired by Helen Keegan with contributions from Rube Huljev of Infobip, Amanda Singleton from Qustodian, Stephen Jenkins of Millennial Media and Strategy & Innovation Consultant James Cooper.

Hanging on the Telephone was arranged by Heroes of Mobile and took place in London on 25th April 2013. The event was sponsored by Infobip and Qustodian.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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