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Connecting London Car Telephones to TheFonecast.com

ExclusiveConnecting London Car Telephones to TheFonecast.com

Opinion The Fonecast -

It was 1996 when I started working at the Cricklewood head office of Peoples Phone [writes Mark Bridge], initially in a sales support role before becoming part of the Marketing team. The company was an independent mobile phone retailer with a growing network of high-street shops and connected customers. In November 1996 the company and its customer base were acquired by Vodafone, which had already taken over the Talkland retail business and was soon to add Astec to its portfolio.

 

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Opinion Articles

ExclusiveThe positive cult of giffgaff

Opinion Mark -

Mark Bridge writes:

Wouldn't it be great if mobile customers loved their networks so much that they'd fight for them?  Ofcom would be inundated with complaints from O2 users about its decision not to allow GSM frequencies to be used for 3G services. Vodafone customers would demand that Nokia pre-loaded the N8 with a Vodafone 360 application. Orange users would be sending petitions to radio stations, asking them to implement HD Voice on phone-ins. And giffgaff users would take to online forums to defend the service they receive.

Oh, hang on. That last one's already happening.

ExclusiveLet's stop being so girly about mobile phones

Opinion Mark -

Mark Bridge writes:

I remember the 1980s. In fact, I rather enjoyed them. Hang on a sec, hear me out. There really was some good stuff there – not least the renaissance of "sisters doin' it for themselves". Oh, and the launch of the UK's first cellular mobile phone network.

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Hanging on the Telephone

Mark

Podcast - 30th April 2013

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It feels like many people are hanging on to mobile advertising as the future of mobile marketing.

Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.

The discussion is chaired by Helen Keegan with contributions from Rube Huljev of Infobip, Amanda Singleton from Qustodian, Stephen Jenkins of Millennial Media and Strategy & Innovation Consultant James Cooper.

Hanging on the Telephone was arranged by Heroes of Mobile and took place in London on 25th April 2013. The event was sponsored by Infobip and Qustodian.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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