Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

Did 2009 turn out the way we expected?

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

James said he expected mobile payment trials to become more public and more widespread in 2009 ahead of commercial launches in 2010. That’s certainly happened here in the UK as well as abroad. We’ve seen Square launch in the USA, investment in mobile money from Nokia and the world’s first commercial NFC mobile payment system in Malaysia. In the UK we heard about a partnership between Orange & Barclaycard and saw O2 launch the O2 Money debit card.

I decided not to choose the commercial launch of femtocells – a pity, because Vodafone’s Access Gateway arrived in July – and instead went for the safer option of location-based services becoming one of 2009’s biggest growth areas.

Sure enough, Google launched its Latitude location-sharing service, GyPSii introduced real-time location sharing on social networks, Twitter introduced the option of geo-located ‘tweets’ and the location-specific advertising returned to the headlines through O2 and Vodafone.

But it’s Iain who really hit the jackpot this year. He predicted a year of consolidation – and, my goodness, we’ve seen plenty of that. Orange and T-Mobile was the biggest news for the UK, although we also had The Carphone Warehouse taking over Tiscali, Google buying AdMob plus assorted purchases by Nokia, 2ergo and many others.

Calendar 2010So – our 2009 predictions turned out well. (Rather better than 2008, to be honest!)  Now it’s time for us to start thinking about 2010…

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 30th January 2007

The team takes a look at social networking using your mobile and reviews the LG KE850 (Prada) phone and the Samsung W559. They also find time to take a look at a new mobile game from Desperate Housewives, and Soonr; a utility to connect your mobile to Outlook, Skype and PC. Plus there's a review of global mobile news from the past week.

ExclusivePodcast - 22nd January 2007

This week the team look at the new N76 from Nokia, an interesting WiFi & SIM Free phone from Tovo, discuss the future of Push-to-Talk in the UK as well as the TV show Countdown on your mobile and Mobi-Medic to help with on the spot 1st aid.

ExclusivePodcast - 15th January 2007

The team discuss the iPhone and the mobile news coming from CES. They take a look behind the headlines at other activity in the mobile industry and review Eragon the mobile game to accompany the film.

ExclusivePodcast - 8th January 2007

We have a review of a Mobile based fitness application by Ascendo, take a look at new mobile brand and phone called the NEO 808i and Sagem latest budget 3G offering in the form of the my600v. We also discuss Virtual Networks and ASDA's proposed entry along with the latest news and views.

ExclusivePodcast - 2nd January 2007

This week the team review 2006, take a look at two new phones from Samsung, review the last 2 weeks news and take a look at Six-o-Phone a service that allows you to make money from downloads.

RSS
First100101102103105107108109

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive