Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

How long can Apple remain torn between two lovers?

Mark

Share:

Print

Rate article:

5.0
Rate this article:
5.0

Mark Bridge writes:

“Torn between two lovers, feeling like a fool, loving both of you is breaking all the rules”.

Mary McGregor sang those words in 1976 – and Apple would do well to bear them in mind today. Why?  Well, Rick Astley is to blame for it all.

Oh, alright, Rick’s not personally involved. It’s worm-writer ikee, along with the people who’ve followed him in creating security threats for the Apple iPhone. But why am I invoking the lyrics of Mary McGregor?

It’s because Apple has two loves... and it may be struggling to choose between them. It loves its customers. My, how it loves its customers. When Apple opened a shop in Brighton, the staff applauded me when I walked in. (No, I don’t think they recognised me from my podcasting fame; they were applauding everyone). But Apple also loves its application store. In fact, it spends most of its TV ads promoting other people’s software.

And that’s where the problem starts. Apple likes to keep things in the app store locked down. Some iPhone customers like things a little more open, which is why they jailbreak their phones. And those jailbroken phones are susceptible to viruses and worms (especially if users don’t change their default passwords).

Where’s the anti-virus software for the Apple iPhone?  Nowhere. That’s because Apple’s software development kit doesn’t let programs interfere with other programs. Unfortunately anti-virus software needs to look at everything – which is why you won’t find any anti-virus software for iPhones at the moment.

Now, you could argue – and Apple probably would argue – that unmolested iPhones (or ‘jailed’ iPhones, I suppose) don’t have any security issues. That certainly seems to be the case at the moment. It’s a reasonable point.

But we’re moving into a time where an increasing number of iPhones are being sold. And that means an increasing number of second-hand iPhones on the market. Which means there’ll be even more jailbreaking going on - and more people with potentially vulnerable Apple devices.

One solution would be for a security company to create software that protects jailbroken iPhones. But another – and surely a better answer – would be for Apple to concentrate on its customer love and find a way of authorising an iPhone security solution that would work with all its mobile phones. Because I can’t believe it’ll be too long before someone creates a virus that’ll work on an unmodified iPhone. And when that happens, Apple risks losing both of its lovers.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveOfcom straightens out contracts, LG makes a curved phone and a mobile security company is accused of crooked dealings

We start this week's podcast with Ofcom's announcement that it's clarifying the rules for fixed-term mobile phone contracts.

There's also a new curved smartphone from LG, accusations about a mobile security company, information about mobile phone thefts, a report into the UK's communications infrastructure and some quarterly results figures.

ExclusiveThe world of mobile payments

M-commerce and mobile payments are terms that can mean several different things.

In this special podcast we learn more about the subject by talking to Tim Green, editor-in-chief of Mobile Money Revolution.

ExclusiveWhat is HTML5 and what does it mean for mobile?

HTML5 is often described as the shape of things to come; sometimes as the future of the web and sometimes as the nemesis of native mobile applications.

But exactly what is 'HTML 5' - and what does it mean to the mobile industry?

ExclusiveMobile app promotion - top tips and salient stats

If you've created a mobile application, you'll want people to download it, use it and tell their friends. But how can you ensure that as many people as possible know about your app?

Today's podcast is designed to help with some of the answers. It was recorded in London at the very first App Promotion Summit earlier this year.

RSS
First1112131416181920Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive