Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

News

Google will stop calling games 'free' if they offer in-app purchases

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

The European Commission says Google has agreed to change its policies in response to EC proposals about mobile gaming and in-app purchases.

In December 2013, the EC said games advertised as ‘free’ shouldn’t mislead consumers about the true costs. It also said consumers “should be adequately informed” about payment arrangements and shouldn’t be charged without giving explicit consent.

Apple, Google and the Interactive Software Federation of Europe were asked to provide concrete solutions to the concerns raised.

According to a recent EC statement, Google has decided on a number of changes that’ll be in place by the end of September. These include not using the word ‘free’ when games contain in-app purchases, developing guidelines for app developers and introducing measures to help monitor apparent breaches of EU consumer laws. It has also adapted its default settings so that payments are authorised before every in-app purchase unless a consumer changes these settings.

The EC also notes that “no concrete and immediate solutions have been made by Apple to date to address the concerns linked in particular to payment authorisation” although Apple has proposed to address those concerns. It says EU Consumer Protection Cooperation authorities “will continue to engage with Apple to ensure that it provides specific details of changes required and put its practices into line with the common position”.

Neelie Kroes, EC Vice President responsible for the Digital Agenda, said “The Commission is very supportive of innovation in the app sector. In-app purchases are a legitimate business model, but it’s essential for app-makers to understand and respect EU law while they develop these new business models.”

Any enforcement or other legal action is the responsibility of national authorities. Earlier this year, the UK’s Office of Fair Trading introduced new principles for game developers to help ensure their games didn’t break the law.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveThe ups and downs of the mobile telecoms industry

In today's podcast: Samsung's profit, UK mobile ad spending and Vertu's smartphone range are all increasing.

Meanwhile HTC's profit and the proportion of children with mobile phones are both going down. Discover the background to these news stories - and plenty more - in our regular weekly broadcast.

ExclusiveThe future of ring-back tones: we talk to Florent Stroppa of OnMobile

Ring-back tones offers consumers yet another way to customise their mobile phone service. Yet despite this - and the revenue opportunities that can be generated - many network operators don't provide ring-back tones.

In today's special feature we talk to Florent Stroppa of OnMobile to discover why the UK doesn't really seem to be bothered about ring-back tones... and whether the next-generation of interactive ring-back services could change this.

RSS
First1213141517192021Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive