Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

News

Yahoo! creates new interactive mobile ads

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Yahoo! has started running interactive mobile display advertisements that use HTML5, CSS3 and JavaScript to "deliver more engaging experiences" for advertisers and for users with compatible smartphones. It says its new ad format "bridges the gap between traditional banners and landing pages with creative executions of interactive advertisements".

The company's first campaign has been developed for the forthcoming animated film Shrek Forever After. In one of the ads, the top of Shrek's head appears at the foot of the screen. Clicking the head causes Shrek's face to appear, along with a link to showing times at local cinemas.

Video: ad on Yahoo! Movies

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveMobile industry predictions for 2015, from smartphones to spectrum

The Fonecast predicts 2015: Iain Graham, James Rosewell and Mark Bridge gather round a sapphire crystal ball and make their forecasts for the next 12 months in the mobile industry.

Whose product line won't survive until December 2015? What will happen with the BT/EE merger? Which new features will be introduced by smartphone manufacturers?

ExclusiveMobile industry podcast: new smartphones, new network equipment and new insight

It's time for another news-packed mobile industry podcast from TheFonecast.com, starting with the European Parliament's latest ruling on in-car emergency communication.

After that we're talking about Microsoft's departure from the Nook eBook business, Three UK's 4G growth, Acer's tablet-sized phone, EE's rural coverage solution and some interesting new research about mobile-enabled customer service.

ExclusiveBT talks to O2, Nokia and Jolla announce new tablets, Apple Watch developers get started... and Ofcom plans for more mobile capacity

In this week's podcast we're talking about the potential purchase of the O2 UK mobile network by BT.

We also discuss new tablets from Nokia and Jolla, the end of a patent battle, mobile payments via instant messaging, app development for the Apple Watch and plans to make even more spectrum available for mobile broadband in the UK .

ExclusiveThe week's UK mobile industry news, including BlackBerry, TalkTalk, 4G data and much more

Time for another podcast presented by Iain Graham, James Rosewell and Mark Bridge. They begin this week's programme by talking about the latest enterprise-friendly developments from BlackBerry.

Next comes a new survey from Ofcom about the UK's 4G data speeds, followed by news about TalkTalk's MVNO deal with Telefonica, the growth of WiFi in the home and a report from AVG about social media sapping smartphone performance.

RSS
245678910Last

Follow thefonecast.com

Archive Calendar

«October 2026»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive