UK pub company Punch Taverns has arranged a deal with The Cloud to install free WiFi into its pubs. A number of its properties already have WiFi; they will now be transferred onto the new arrangement, which includes Punch covering the landlord’s running costs for two years.
Julie Clamp, Machine Development Manager at Punch, said “This free initiative puts our pubs on a level with managed houses, national coffee and restaurant chains. We have already seen pubs making the most of the opportunity WiFi offers, through introducing meeting space for business users, adding or upgrading a coffee offer to increase dwell time or adding social media followers through use of WiFi. We will be working with our licensees and The Cloud to make the most of the benefits that WiFi offers and to encourage our pubs to capitalise on this industry-leading opportunity.”
The Cloud already has almost 9,000 pubs on its UK WiFi network.