Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

Nokia can't stop talking - even when there’s nothing to say

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

I went to the press conference at Mobile World Congress where I was wowed by the Nokia 808 PureView, a phone that’ll take 38-megapixel photos. Never mind clever lenses, this baby can almost zoom in to an atomic level.

I enjoy hearing from that Nokia. The Nokia of innovation.

But there’s another Nokia. Dull Nokia. Corporate Nokia. Gauche Nokia. The Nokia that sent me this week’s press release.

With a little help from Microsoft it’s now starting to catch up with Android and Apple devices. Or, to quote the headline, “Nokia Lumia drives further ecosystem momentum with new app partnerships announced at CTIA”.

Excuse me for a moment while I recover from being underwhelmed.

What are those “new partnerships and app updates across key consumer verticals”, you ask?

A PGA app, already out on iOS and Android. It’s coming to Nokia Lumia smartphones at the end of June.

ESPN. Already available on iOS and Android.

Angry Birds. Already available just about everywhere else, from theme parks to t-shirts. Now coming to Windows Phone.

Groupon. PayPal. AOL entertainment. All on their way.

Now, I know that Nokia’s Lumia smartphones have only been available for the last six months.

But there’s really no need to say this stuff. All it’s doing is emphasising its competitors’ lead. “You know all those cool apps that are already available elsewhere?  Well, we’re going to get them soon as well”.

And then yesterday I saw John Pope engaging Tomi Ahonen on Twitter. Tomi, in case you didn’t know, is an author and consultant who’s often critical of Nokia. John is Nokia’s Director of Communications. John took issue with Tomi’s description of Nokia CEO Stephen Elop as having “admitted” a number of issues.

Now, I’m no social media expert - but I’d say this is another of those times that “the better part of valour is discretion”, to quote Shakespeare.

I want to hear more from Nokia. But when Nokia doesn’t have anything much to say, it needs to keep quiet.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveTalking about mobile ticketing with Ashley Murdoch of Corethree

Leaving your wallet at home and going shopping with nothing more than your mobile phone is still a science-fiction vision of the future.

But it's getting much closer to reality, thanks to a UK-based company called Corethree. They're currently working with a number of public transport operators and have brought mobile tickets to a wide range of smartphones.

ExclusiveBig numbers for EE, Apple, smartwatches and the Internet of Things

We start this week's podcast with news that EE now has the largest 4G customer base in Europe, with 5.6 million UK connections.

There's also talk about a new DIY product for the Internet of Things, the disappearance of Nokia branded smartphones, quarterly results for Apple, increasing M2M connections and a growing market for smartwatches.

ExclusiveThe latest UK mobile industry podcast, including new devices from Apple, Google and will.i.am

The new Apple iPad tablets, Google's latest Nexus devices, Android Lollipop, wearable tech from will.i.am and the world's slimmest smartphone all feature in this week's podcast.

We're also talking about free mobile data for Christmas, 4.5G technology being rolled out in the UK, 5G technology being tested in South Korea, the end of an era for webOS and video messages that self-destruct.

RSS
135678910Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive