Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

London NFC advertising disappoints

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

Clear Channel NFC poster siteIt's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

I was there like a shot, brandishing my NFC-equipped Google Nexus S. At last, something practical I could do with my phone other than trying to read my Oyster card.

Would I get a movie clip promoting Avengers Assemble (as displayed on the adjacent poster)?

No.

Would I get more information about whatever brand of vodka was being advertised?

No.

Screenshot: Transport for London linkWould I be offered nothing but a link to Transport for London?

Yes.

Next time I won't bother.

 

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveChris Millington introduces the Doro PhoneEasy 740 and the Doro Experience

In this special feature we're talking to Chris Millington, Doro's MD for UK and Ireland. Doro, which produces easy-to-use mobile phones for older people, is releasing its first touch-screen smartphone this month.

As well as explaining the phone's benefits, Chris also describes the advantages of Doro's tablet and PC software. In addition, we take a few minutes to look at Doro's plans for the future.

ExclusiveStruggles for Comet and Sharp, worries about Android apps

In this week's podcast we hear that Comet has gone into administration and that Japanese tech manufacturer Sharp is struggling to survive.

There's also concern about the security of some Android apps, some changes afoot at O2 and a new favourite device at WiFi hotspots.

RSS
First2627282931333435Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive