Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

News

Two in five tablet and smartphone owners use them every day when watching TV

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

A new study from the United States shows that multitasking with mobile devices is a popular activity when watching television. Around 40% of tablet and smartphone owners in the USA used their devices daily while watching TV, according to a study from Nielsen. This contrasts with the 14% of eBook reader owners who watched TV while using their device every day.

Checking email was the most-popular activity when watching TV, with consumers equally active during programmes and commercial breaks. Next on the list was web browsing.

Tablet, smartphone and eReader usage when watching TV

[Nielsen blog]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 30th May 2012

This week's mobile industry news podcast from The Fonecast takes a gloomy look at HP's job losses, the end of the Cisco Cius tablet and the growth in Android malware - before cheering up with encouraging news from Orange, Yahoo! and Sidecar.

You can listen to the programme on our website audio player, via iTunes, by using our RSS feed or by downloading the MP3.

ExclusivePodcast - 25th May 2012

Performance marketing network Tradedoubler has introduced a new mobile platform this week.

We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.

ExclusivePodcast - 23rd May 2012

Facebook's flotation is the big news story this week - but there's plenty more to talk about, including two new UK virtual networks, the launch of a new mobile payment service and mobile WiFi arriving on cross-channel trains.

ExclusivePodcast - 18th May 2012

We talk to Dariush Zand, founder and CEO of Ovivo Mobile, about his new advertising-funded UK MVNO. Our conversation covers everything from setting up a 'virtual network' to Ovivo's plans for the future.

ExclusivePodcast - 16th May 2012

It's been another busy week for the mobile industry, with European roaming charges, Facebook applications, Yahoo's CEO, mobile payments, free messaging and financial results all hitting the headlines.

RSS
First3233343537394041Last

Follow thefonecast.com

Archive Calendar

«October 2026»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive