Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

News

Google will stop calling games 'free' if they offer in-app purchases

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

The European Commission says Google has agreed to change its policies in response to EC proposals about mobile gaming and in-app purchases.

In December 2013, the EC said games advertised as ‘free’ shouldn’t mislead consumers about the true costs. It also said consumers “should be adequately informed” about payment arrangements and shouldn’t be charged without giving explicit consent.

Apple, Google and the Interactive Software Federation of Europe were asked to provide concrete solutions to the concerns raised.

According to a recent EC statement, Google has decided on a number of changes that’ll be in place by the end of September. These include not using the word ‘free’ when games contain in-app purchases, developing guidelines for app developers and introducing measures to help monitor apparent breaches of EU consumer laws. It has also adapted its default settings so that payments are authorised before every in-app purchase unless a consumer changes these settings.

The EC also notes that “no concrete and immediate solutions have been made by Apple to date to address the concerns linked in particular to payment authorisation” although Apple has proposed to address those concerns. It says EU Consumer Protection Cooperation authorities “will continue to engage with Apple to ensure that it provides specific details of changes required and put its practices into line with the common position”.

Neelie Kroes, EC Vice President responsible for the Digital Agenda, said “The Commission is very supportive of innovation in the app sector. In-app purchases are a legitimate business model, but it’s essential for app-makers to understand and respect EU law while they develop these new business models.”

Any enforcement or other legal action is the responsibility of national authorities. Earlier this year, the UK’s Office of Fair Trading introduced new principles for game developers to help ensure their games didn’t break the law.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 6th January 2012

Iain, James and Mark take a look back at the mobile industry's high points and low spots from 2011. Apple, Microsoft, Nokia, Samsung and RIM all come under the spotlight, along with legal action, mobile payments and tablet sales.

ExclusivePodcast - 4th January 2012

Iain, James and Mark look at all the top mobile industry headlines from the past couple of weeks... covering everything from BlackBerry results to tweeting in court. They'll be back on Friday with a review of 2011.

ExclusivePodcast - 21st December 2011

Iain, James and Mark do their best to predict what'll be happening in the mobile industry next year - and also take a look at how accurate their 2011 predictions were. Expect some surprises... and a few excuses, too!

ExclusivePodcast - 16th December 2011

We've brought together a handful of experts and business leaders to discover what they think will happen in the mobile telecom industry next year. Listen to predictions for 2012 from Hans Eriksson, Steve Litchfield, Mark Smith, Windsor Holden and Jack Wraith.

ExclusivePodcast - 14th December 2011

Iain, James and Mark discuss the week's mobile industry headlines... starting with HP and webOS, then mentioning Samsung, Panasonic, Ofcom, Jawbone, Everything Everywhere, RIM and Google, before ending with a new retail scheme from O2.

RSS
First4041424345474849Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive