Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

Xiaomi ships more smartphones in Europe than any other manufacturer
News

Xiaomi ships more smartphones in Europe than any other manufacturer

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating
New figures from market research company Strategy Analytics show that Xiaomi shipped more smartphones into Europe in the second quarter of 2021 than any other manufacturer. It achieved a 25.3% European market share, up 67% from the same quarter in 2020, reaching 12.7 million units.

Overall, European shipments were up 14% from the same quarter in 2020, reaching a total of 50 million units. Samsung’s share dropped 7% year-on-year, relegating it to second place with 12 million units. Third-placed Apple shipped 9.6 million devices, a 15.7% year-on-year increase.

According to Strategy Analytics, the market growth was driven by three significant factors: ongoing economic recovery, demand from consumers wanting to upgrade aging devices and attractively-priced 5G handsets.

Boris Metodiev, Associate Director at Strategy Analytics, said “The European markets for smartphones had a strong quarter driven by Covid recovery, following the crash in 2020. The highlight of the quarter is Xiaomi emerging as the number one vendor in shipment terms for the first time. Xiaomi shipped almost 13 million units on the continent to displace longtime leader Samsung. Xiaomi has seen great success in Russia, Ukraine, Spain and Italy among others and found customers eager for its Mi and Redmi series of feature rich, value smartphones.”

Europe Q2 2021 smartphone shipments by vendor (graphic: Business Wire)

Europe Q2 2021 smartphone shipments by vendor (graphic: Business Wire)


Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Making mobile websites work better

ExclusiveMaking mobile websites work better

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

RSS
12345678910Last

Recent Podcasts

ExclusivePodcast - 30th March 2011

This week we're talking to Bob Sweetlove of distributor HSC about the company's recent Mobile News Award for 'best airtime distributor'. And, as usual, we look at the latest industry headlines, from the BlackBerry PlayBook to mobile payments.

ExclusivePodcast - 23rd March 2011

It's been a week of acquisition announcements, with T-Mobile USA, Phones 4U and Snaptu all apparently changing hands. The team also talks about Ofcom's 4G auction plans, Android legal action, the Mobile News Awards... and much more.

ExclusivePodcast - 16th March 2011

Iain, James and Mark look at the week's mobile news headlines, from Ofcom cutting termination rates to Opera launching its own application store... and they also hear how an unusual ringtone resulted in a criminal gang being apprehended.

ExclusivePodcast - 9th March 2011

In this week's podcast we discuss the iPad 2, data restrictions, mobile radio, mobile viruses and mobile tickets. In addition, Leslie Ferry of Broadsoft talks about IP communications... and Iain Graham raps. Yes, really.

ExclusivePodcast - 2nd March 2011

There's a focus on mobile payments in this week's podcast, with a look back at Mobile World Congress and a conversation with Mary Carol Harris of Visa Europe. The team also takes its regular review of the week's headlines, including Vodafone's network problems and a hiccup with Microsoft's Windows Phone update.

RSS
First5455565759616263Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive