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Connecting London Car Telephones to TheFonecast.com

ExclusiveConnecting London Car Telephones to TheFonecast.com

Opinion The Fonecast -

It was 1996 when I started working at the Cricklewood head office of Peoples Phone [writes Mark Bridge], initially in a sales support role before becoming part of the Marketing team. The company was an independent mobile phone retailer with a growing network of high-street shops and connected customers. In November 1996 the company and its customer base were acquired by Vodafone, which had already taken over the Talkland retail business and was soon to add Astec to its portfolio.

 

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Yahoo! creates new interactive mobile ads

Mark

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Yahoo! has started running interactive mobile display advertisements that use HTML5, CSS3 and JavaScript to "deliver more engaging experiences" for advertisers and for users with compatible smartphones. It says its new ad format "bridges the gap between traditional banners and landing pages with creative executions of interactive advertisements".

The company's first campaign has been developed for the forthcoming animated film Shrek Forever After. In one of the ads, the top of Shrek's head appears at the foot of the screen. Clicking the head causes Shrek's face to appear, along with a link to showing times at local cinemas.

Video: ad on Yahoo! Movies

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