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Opinion The Fonecast -

It was 1996 when I started working at the Cricklewood head office of Peoples Phone [writes Mark Bridge], initially in a sales support role before becoming part of the Marketing team. The company was an independent mobile phone retailer with a growing network of high-street shops and connected customers. In November 1996 the company and its customer base were acquired by Vodafone, which had already taken over the Talkland retail business and was soon to add Astec to its portfolio.

 

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Two in five tablet and smartphone owners use them every day when watching TV

Mark

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A new study from the United States shows that multitasking with mobile devices is a popular activity when watching television. Around 40% of tablet and smartphone owners in the USA used their devices daily while watching TV, according to a study from Nielsen. This contrasts with the 14% of eBook reader owners who watched TV while using their device every day.

Checking email was the most-popular activity when watching TV, with consumers equally active during programmes and commercial breaks. Next on the list was web browsing.

Tablet, smartphone and eReader usage when watching TV

[Nielsen blog]

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