Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

Which mobile operating system will top the charts at Christmas?

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

James Rosewell writes:

It seems to be accepted that the Apple iPhone will be the top selling mobile phone this Christmas now it’s available on almost every UK network. The more interesting question is which handsets will hold the number 2 to 5 positions - and what operating system will they be running when the smartphone scores are announced in the new year?

Christmas OS TreeMicrosoft announced Windows Phone last week and I commented on the importance of persuading their heartland fans to move from iPhone and other platforms to Windows Phone. Disappointingly, finding a mobile retailer willing to sell a Windows Phone is not easy at the moment. Orange tell me they’ve withdrawn the one model they were going to offer from Toshiba. Vodafone didn’t even know what a Windows Phone was.

On the other hand, Android based devices in the form of the HTC Hero and Motorola DEXT among others are available on the streets today - and they're running an operating system that’s been commercially available for 18 months. As anyone who bought a G1 or even an HTC Magic will testify, Android handsets have not been without their problems. However, many of those early bugs have been resolved and both new devices appear very capable; packed full of “App Store” value, adding downloads, out of the box functions, hi-res touch screens and - in the case of the DEXT - a lovely slide-out keyboard. They won’t knock Apple off the top spot but if the competition can exploit Apple’s premium pricing and poor battery performance I’d be willing to bet an Android phone will feature alongside a Symbian-based device in the top five. I’d even go as far as to suggest the DEXT may herald the return of Motorola.

Conversely, Microsoft and its partners will have to work very hard in 2010 to rectify what could be a very bad Christmas if they don’t get high-quality Windows Phone based handsets into the channel quickly. Ultimately they could lose out to Android as well as to Apple.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 22nd October 2008

Iain Graham, Mark Bridge and James Rosewell take their usual off-beat look at the latest industry headlines in this week's edition of The Fonecast. John Ryan offers retail merchandising advice - and there's a preview (or should that be a forecast?) of the BlackBerry Storm.

ExclusivePodcast - 15th October 2008

As well as its usual look at the latest industry news, this week's edition of The Fonecast includes an interview with Graeme Oxby, MD of Virgin Mobile. There's also time for a quick preview of the new Prada phone from LG.

ExclusivePodcast - 8th October 2008

In this week's edition of The Fonecast we're talking to Milind Kangle, CEO of Lycatel - the company behind new UK virtual network Lycamobile. There's also a quick preview of the forthcoming Android-powered T-Mobile G1 and our usual look at the latest mobile news headlines.

ExclusivePodcast - 1st October 2008

As well as its usual look at the latest mobile industy headlines, this week The Fonecast talks to an O2 dealer and the IMPDA's Chris Caudle about the changes to O2's dealer commission structure.

ExclusivePodcast - 24th September 2008

This week The Fonecast welcomes Nokia's Rupert Englander, who explains more about his company's new Comes With Music service. There's also a preview of the HTC Touch HD and the usual irreverent look at the week's industry headlines and rumours.

RSS
First8384858688909192Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive